UK Government Unveils New “Get That Electric Feeling” Campaign
Drivers are being urged to consider switching to electric when purchasing their next vehicle by the government, as the Department for Transport launches its new “Get that electric feeling” campaign from Monday, 19th January 2026.
Rolling out across TV, radio and digital channels, the campaign highlights the financial benefits of going electric. Drivers can save up to £3,750 on the purchase of a new electric vehicle through the government’s Electric Car Grant, alongside potential savings of up to £1,400 a year on fuel and maintenance costs. The campaign also highlights the UK’s expanding charging network, which now offers access to more than 87,000 public charging points nationwide.
The initiative forms part of the government’s wider strategy to support British industry during the transition to electric vehicles. By stimulating demand, the campaign aims to give manufacturers and supply chains the confidence to invest, while supporting skilled jobs and contributing to long-term economic growth.
Charging accessibility is also set to improve further. The government plans to support the rollout of an additional 100,000 local public chargers over the coming years, alongside funding and planning reforms designed to make home charger installation easier and more affordable for households without private driveways. These measures could enable some drivers to charge their vehicles for as little as 2p per mile.
Why 2026 Could Be a Breakout Year for EV Leasing
The UK EV market is rapidly shifting from early adoption to the mainstream, and 2026 is set to be a turning point. With EV registrations accelerating, model choice expanding, and regulatory pressure increasing, leasing is emerging as the most practical route into electric driving for both consumers and fleets.
By 2026, electric vehicles are expected to account for close to one-third of all new car registrations in the UK. As adoption grows, drivers are prioritising predictable costs, flexibility, and protection from fast-moving technology and residual value uncertainty, all key advantages of leasing.
What the EV Sales Forecasts Show
Industry projections indicate that around 580,000 EVs could be registered in 2026, representing roughly 29% of the new car market. At the same time, the cost landscape is becoming more complex. From April 2025, EVs will no longer fully exempt from road tax, and future changes to Vehicle Excise Duty and taxation remain likely.
While EVs still offer lower running costs than petrol or diesel vehicles, many drivers now value cost certainty over outright ownership. Leasing simplifies this by bundling key costs into a fixed monthly payment, reducing exposure to tax changes and long-term financial surprises.
Why Leasing Makes Sense as EVs Scale Up
As EV volumes increase, leasing customers stand to benefit in several ways:
- Stronger manufacturer support for leasing as EV production scales
- More competitive pricing and improved availability driven by market competition
- Greater choice of body styles and use cases, moving beyond early-generation EV compromises
With technology improving quickly and regulations continuing to evolve, leasing offers a low-risk, flexible way to stay current as the electric vehicle market matures.
For personal, business, and fleet drivers alike, 2026 could mark the moment EV leasing becomes the default choice for going electric.
