In our latest episode of Lead the Charge, we focused on the insights and experiences of Charlie Fraser, EV Communities Champion at Octopus Electric Vehicles. With over five years of experience in this role, Charlie has been instrumental in engaging and supporting the growing EV community in the UK.
Charlie Fraser’s Role at Octopus EV
Since May 2019, Charlie has been responsible for overseeing community engagement and developing initiatives that encourage the adoption of electric vehicles. His work goes beyond simply promoting EVs; he is a key figure in bridging the gap between consumers and the complexities of transitioning to electric mobility.
Charlie works with a focus on making EV ownership accessible and hassle-free, collaborating with various teams at Octopus to offer tailored solutions for customers. He ensures that customers have the support they need throughout their EV journey, including guidance on charging, leasing options, and staying connected with other EV enthusiasts.
Octopus EV’s Approach to Engagement
Charlie highlighted that one of the core missions of Octopus EV is to make electric vehicle ownership not only easy but enjoyable. The company has developed comprehensive customer services that range from home charging solutions to education on EV benefits, ensuring that potential barriers are minimised. As the EV Communities Champion, Charlie takes the lead in creating opportunities for owners and enthusiasts to connect, share experiences, and learn more about the evolving electric vehicle landscape.
Making EVs Accessible
Under Charlie’s leadership, Octopus EV has rolled out initiatives like the “EV Roadshow,” where prospective buyers can learn about electric vehicles firsthand. Octopus also plays a significant role in breaking down misconceptions about EVs, helping to debunk myths around range anxiety and the cost of ownership through clear communication and real-life examples.
The Future of EV Community Engagement
Looking ahead, Charlie is excited about the future of EV adoption and the continuous engagement of the community. He noted that with advancements in EV technology and the increasing support from government policies, the barriers to EV ownership are gradually diminishing. As more people make the switch to electric vehicles, Charlie sees an even greater role for community-driven initiatives and believes that the next few years will be pivotal in changing the public's mindset about EVs.
