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Aston Barclay appointed as solus remarketing partner for Motor Dough

Posted 13 January 2022

The Barnsley-based, nationwide consumer car-buying company Motor Dough will be utilising Aston Barclay’s full range of digital channels to help them remarket their used stock back into the wholesale market.

The stock will include a wide range of vehicles, from budget through to prestige, with an initial target of 5,000 units per year making their way through Aston Barclay’s physical buyer attended sales.

Ben Bowers, Managing Director of Motor Dough said: “We’ve been trialing a host of remarketing partners over the last six months and have been impressed with Aston Barclay’s ability to convert our stock in a disruptive market. We find their targeted sales programme is well suited to matching buyers to our wide range of stock. Motor Dough is on a strong growth trajectory, and we were keen to find a partner that gives us the profile we need while being able to keep up with our growth. Picking Aston Barclay, therefore, was a logical choice for us.”

Martin Potter, Managing Director – Customer, Aston Barclay said: “I’ve been thrilled with how the trial has gone with Motor Dough, and am looking forward to their continued success in quickly selling their stock while achieving the strong prices we’ve achieved for all our vendors.”

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