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Zenith awards Aston Barclay new two-year remarketing contract

Posted 25 June 2020

Zenith has appointed Aston Barclay as its preferred supplier of remarketing services as part of a new two-year contract.

During this period, Zenith will remarket circa 11,000 units annually through Aston Barclay’s multiple sales channels, with its digital platforms playing a key role in Zenith’s decision.

Westbury, Wakefield and Donington will be home to the majority of future physical and online sales, expanding on its established sales programme.

During the recent lockdown period, Aston Barclay’s e-Live and e-Xchange online sales platforms have seen a significant level of activity and have enabled Zenith to continue with its sales programme by utilising both virtual and bid-and-buy-now auctions.

“Aston Barclay has been a successful remarketing partner to Zenith for over 10 years and during this time has continued to deliver market-leading results. The recent digital sales success achieved during the lockdown period clearly demonstrates the team’s can-do attitude which, supported by a strong technology platform, has proved to be invaluable during these unusual times,” explained Stephen Barlow, Head of Remarketing at Zenith.

“Both companies have a strong focus on innovation as we look to further expand our online remarketing proposition for buyers to meet their changing needs,” he added.

Martin Potter, Aston Barclay’s Auctions MD said: “We are pleased to secure the contract having worked with Zenith to optimise conversion rates and residual values over the past few years.

“We look forward to developing new routes to market for the duration of the contract to meet the sector’s changing dynamics.

“Zenith’s brand reputation with used car buyers and its team’s ability to make immediate decisions around provisional bids certainly supported its performance during our online lockdown sales,” he added.


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