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Aston Barclay announces digital at heart of core remarketing proposition - powered by an investment in people

Posted 6 August 2020

Since 2017 Aston Barclay has been on a journey to reshape vehicle remarketing in the UK. In doing so it has placed the business at the forefront of the digital revolution within the sector.

During lockdown Aston Barclay has continued to both win new work and achieve fantastic conversion rates delivering great results for its customers. Over the last three months Aston Barclay has won significant new vendors who are already benefitting from the Aston Barclay digital auction service. Performance generally in both digital auctions and in The Car Buying Group have exceeded all expectations and the results for its customers are very pleasing.

Sales Director, Richard Cross said: “Our continued strong performance in securing new work goes a long way in showing the value Aston Barclay can offer our customers. We’re confident our ability to offer vehicles for sale quickly across a range of channels, while accurately inspecting and appraising helps an ever-increasing number of vehicles to pass through our centres.”

The Car Buying Group has also seen near-record breaking performance. Managing Director, Tom Marley said: “We’ve taken the time to focus on automation in our business and are now seeing some of the best returns per unit as we respond swiftly to market sentiment. We expect our volumes to have surpassed pre-COVID levels within two months.”

Over the last few months, Aston Barclay’s digital offering has led the way in the vehicle remarketing sector. The lockdown challenged the technology of most businesses, however Aston Barclay’s app, website and auctioneering software were able to switch to an online-only offering quickly, enabling a valuable route to market on behalf of their vendors and a COVID-safe buying channel for buyers.

Having delivered step-change in Aston Barclay’s proposition, Neil Hodson will be taking a step back as he continues to work with Aston Barclay in a consultative role.

Managing Director - Customer, Martin Potter said: “I would like to thank Neil for the leadership he has provided to Aston Barclay over the last three years. During lockdown, the business has been focused on the future and we have made significant investments in both our people and infrastructure – we will be announcing these changes in the coming weeks as Aston Barclay continues to lead innovation in the remarketing industry.”

Martin continues to be the champion of the customer at Aston Barclay, but with a role that reflects the renewed focus on delivering the best customer experience.

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