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Aston Barclay puts live used car market intelligence in vendors’ hands

Posted 12 February 2019

Aston Barclay has launched its Vendor Calculator to provide dealer and fleet vendors with real-time market intelligence in the palm of their hand during live auctions.

It forms part of its mission to seamlessly integrate its Digital Solutions and physical auction businesses and make the process of selling with Aston Barclay easy, quick and efficient to drive maximum value.

Providing vendors with live performance management on each vehicle entered into an Aston Barclay auction, as well as their overall asset portfolio, Vendor Calculator puts the power of real-time market data in the hands of vendors.

This will increase conversion rates, build buyer confidence and unlock increased profit through accurate data use.

Including comprehensive vehicle details and sale history, Vendor Calculator provides users with up-to-date sale performance reporting and offers complete transparency on stock sales and current market buyer trends.

This allows vendors to take a holistic overview of their entire used vehicle portfolio during a sale which provides ‘at-a-glance’ profitability status and benchmarks against CAP values.

The data helps support vendors in making the decision to accept provisional bids at their current face value with the platform providing expected total sale results for CAP, Conversion, SIV and Reserve based on current bid values.

Stage two of the product will allow vendors to proactively request increased offers from buyers which they can respond to from their mobile phone.

Neil Hodson, CEO of Aston Barclay said, “Vendor Calculator enables our customers to control and manage their auction performance, in real time, remotely from anywhere in the world.

The real-time market intelligence presented within the system gives vendors the ability to make decisions as sales are progressing with knowledge of where they are on conversion rates, asset profitability and performance against reserve values.

“We have tested this with a number of key vendors and so far, the response has been exceptional,” he added.

Vendor Calculator is available to all Aston Barclay vendors, either remotely via iPad or onscreen at rostrums within its auction network.


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