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Aston Barclay hosts two festive digital auctions as the motor trade prepares for a busy year end

Posted 20 December 2019

Aston Barclay is hosting two major online sales over Christmas to help used car buyers source stock during what is predicted to be a busy festive period for the motor trade.

With an increasing number of consumers taking a two-week festive holiday the trade is hoping for increased used car footfall and sales, particularly after Boxing Day.

Zenith is holding its second consecutive festive e-Live virtual auction on 30 December with over 100 used cars being sold by Aston Barclay’s resident auctioneer Will Harrison.

The stock is held in multiple locations and brought together in a single sale through the power of Aston Barclay’s digital technology. The stock comprises premium used cars with V5s and a full-service history, with 90% of 1-3 stock grades.

Meanwhile, over 200 used cars are being uploaded onto Aston Barclay’s e-Xchange wholesale platform for set timed auctions on a bid-and-buy basis starting on Christmas eve which complements the bid and buy unsold stock already available online.

Stock is available from CarGiant, MotoNovo, Ogilvie Fleet, RCI, LeasePlan, Motability, Westway, Wessex, Endeavour, Mercedes, Activa, Vantage, The Car Buying Group, Vauxhall Finance and Robins & Day as they sell stock before year end.

Aston Barclay has committed to deliver all sold stock to dealers by 2 January. 

“Christmas is often a busy time for used car dealers and by working with our vendors we wanted to help improve access to stock during this period,” Daren Wiseman, Aston Barclay’s digital strategy director explained.

“A number of vendors also like to clear used stock from their inventory before the end of the calendar year, so it is a win-win for both parties with our digital solutions keeping stocking days to a minimum over the festive holidays,” he added.


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