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MERCEDES-BENZ FIRST TO SELL CARS THROUGH ASTON BARCLAY VIRTUAL AUCTION

Posted 13 September 2018

Mercedes-Benz has become the first vendor to sell cars through Aston Barclay’s new Virtual Auction, where buyers enjoy the power of an online digital auction with the benefits of a physical sale, including a live auctioneer.

Over 150 used Mercedes-Benz cars stored at the company’s de-fleet/refurbishment centres in Thurleigh, Bedfordshire and Chipping Warden in Oxfordshire were put under the hammer in two separate Virtual Auction sales.

Sale one saw 105 online buyers log on to Virtual Auction and buy 49 used cars, achieving a 61% conversion rate and 101% performance against CAP Clean. Sale two attracted a total of 525 online bids with 27 used cars sold from a total of 74 entries achieving 99% of CAP.

Every car entered into a Virtual Auction is accompanied by photos and a detailed condition description. All cars were sold online by auctioneer Gordon Cockle, which brings all the excitement of a physical auction to the online sale for buyers.

 

Chelmsford

Drovers Way
Chelmsford
Essex
CM2 5PP

Leeds

Hillidge Road
Leeds
West Yorkshire
LS10 1DE

Prees Heath

Heath Road
Whitchurch
Shropshire
SY13 2AE

Westbury

Brook Lane
Westbury
Wiltshire
BA13 4EN

Donington Park

Donington Park
Castle Donington
Derby
DE74 2RP


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