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Aston Barclay upgrades online buying experience as desktop buyers source and buy more used stock

Posted 28 September 2018

Aston Barclay has relaunched its LIVE online bidding platform to increase its usability for buyers purchasing vehicles via their desktops in physical and Virtual auctions.

The new platform was developed in conjunction with buyers who said their biggest challenge in the current used market is sourcing and buying the right stock as quickly and efficiently as possible.

To make best use of their time buyers can bid in multiple auctions and locations all from the same screen, as well as viewing comprehensive details, appraisals and Aston Barclay Assured reports of the next lots without leaving their bidding window.                

In a revolutionary enhancement, Proxy Bids can now be made directly from the online catalogue right up to the car being offered for sale, helping buyers when they are away from the office or are unable to watch sales in their entirety.

The LIVE system will make a bid on their behalf as well as now alerting them when their preferred stock is coming up for auction.

Prior to sale buyers have easy access to inspection reports, Aston Barclay and NAMA grades and market guide pricing creating complete transparency, and enabling buyers to carry out  due diligence on stock.

Increased image sizes and resolution also makes it easier for buyers to view stock prior to bidding with both beauty shots and damage images available from within the bidding window coupled with new graphic icons highlighting key vehicles functions at a glance.

“Aston Barclay’s IT team has worked long and hard with buyers and vendors to improve the online buying experience via desktop in the next phase of Aston Barclay’s mission to disrupt the traditional model. We know that more buyers than ever are now bidding online because they do not have the time to attend physical sales. Our new LIVE platform replicates some of the best functionality already available in our award winning Buyer’s App, bringing the same level of confidence and experience to the desktop buyer,” explained Neil Hodson, Aston Barclay’s CEO.

“We hope it will support buyers at a time when they are busier than ever searching the country for good quality used stock,” he added.


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