Aston Barclay’s mobile marketing strategy recognised as one of the UK’s best at Digital Experience Awards
Posted 3 September 2018
Aston Barclay has won a major UK-wide award for its mobile marketing strategy at the UK Digital Experience Awards 2018.
Competing against blue chip companies from outside the remarketing industry, it won a Bronze award behind energy suppliers Octopus Energy (Gold) and EE (Silver). Other winners included Virgin Trains, Lloyds Banking Group and Tesco Bank.
The judges recognised its integrated digital proposition of Buyer App, Vendor App and connected Live online web services as one of the best in the UK and the best in the remarketing industry.
The judges said: “We liked the way you listen to your audience and adapt. A genuine example of a mobile project that is changing the way your sector works. It has had a brilliant implementation and launch commitment with internal stakeholder and customers with a strong market penetration.
“We loved the concept of 'Digital Eagles' and all the user videos you shared; this truly shows customer centricity.”
Aston Barclay is now on the 12th version of its App with all development work managed in-house under the leadership of group IT director Stewart Ford.
“Digital marketing via smart phones has been at the heart of our business growth strategy for the last 16 months and it’s paying off. Buyers and vendors have responded positively to the new technology and the App, now on Version 12, has seen over £10m vehicles purchased and 17% of all online bids now coming from our mobile bidders,” explained Neil Hodson, Aston Barclay’s CEO.
“It’s great our IT team has been recognised by the wider digital community as being one of the best in the country,” he added.
Aston Barclay continues to grow its portfolio of digital products and services as it works on a major new online appraisal proposition, as well as evaluating how it can help buyers and vendors value vehicles online via their smart phones.