COMBINED ONLINE/PHYSICAL PROPOSITION SECURES ASTON BARCLAY A SOLUS DISPOSAL CONTRACT WITH ROBINS AND DAY
Posted 29 September 2017
Aston Barclay’s innovative provision of digital technologies supported by a first class physical auction environment has helped Donington Park secure a high profile solus disposal contract with Robins and Day.
The retail division of Peugeot, Citroen and DS will sell 8,000 + unwanted part exchanges from across its group through Donington Park every Tuesday, starting on the 17 October.
Robins and Day has always used online channels to sell its used cars directly to the trade and it was impressed with Aston Barclay’s new approach to combining physical and online.
“Aston Barclay is changing the face of remarketing by successfully combining online and physical. It’s a powerful combination which we liked the look of during our 12-month trial. By giving buyers the opportunity to buy digitally, physically or via an App we are catering for their preferred purchase method which should help us sell more used cars,” explained James Weston, chief executive of Robins and Day.
“Donington Park will give us a strong geographical location from which to base our UK remarketing hub. Rutland’s investment in Aston Barclay has built Donington into a first class auction environment,” he added.
Rob Wittridge, Aston Barclay’s group national sales manager said: “Our new proposition has been warmly welcomed by vendors and buyers alike. Combined with our flexible in-house collection and delivery service we are offering a very different and dynamic proposition compared to the larger auction providers,” he added.